RECENT RE-BRANDING WORK – 06.08.18
I've just completed more work with Search Fund Accelerator. Lately, we'v been re-branding their website and collateral. SFA is a boutique Boston firm that trains and funds young aspiring entrepreneurs in their quest to own a company.
Naturally, most of the "searchers" spend their days in front of a computer. They're finding leads, analyzing financial data, and devising potential business plans.
So to portray the searchers in their natural habitat, they're staring at screens. I mean, there's only so many ways to present that in a compelling way, right? Well, that's the challenge.
I guess the trick is to first shoot in a way that feels real. Second, create an image which broadcasts the brainpower that you're not seeing.
Here are some images of the searchers from our shoot branding SFA as a company with grey matter and purpose.