THE SCIENCE OF BUILDING A COMPANY – 09.13.18
I've been working with Surface Oncology since its inception in 2016. I've photographed pretty much everyone who works there, either individually or in a candid work setting. I like to think of clients as friends, and the photographer/subject rapport has become an interesting part of their marketing.
Recruitment and self-worth.
We recently created a banner image for Surface's recruitment site. Shot in their Kendall Square office lobby, the banner celebrates the Surface community of scientists.
Surface is a burgeoning company in a competitive marketplace. To that end, they're trying hard to recruit talented new people. Producing custom celebratory portraits is a great way to show the team that they're valued.
Pulling it all together.
All good campaigns are cohesive. The ad banner compliments the fresh and friendly feel of the offices. The headshots are beautiful and understated, using the natural light in their lunch area. The ad's candid working imagery, too, is accessible and bright. Together, it's the defining face of the company.