Wearing your Heart on your Sleeve 06.01.23
Google says there are over 1000 bioscience companies in Boston. If you’re one of those thousand companies, how on earth do you distinguish yourself so you can hire the best and brightest? And then how do you retain your talent?
My answer: you celebrate your employees for what they bring to work every day. Create a corporate culture of individuality, acceptance, and community.
I presented the idea of an Employee Wall to my client Selecta Bioscience, and they’ve run with it. Piggybacked onto our regular company headshots was a value-added portrait: we asked everyone to tell a little story about themselves, to feel empowered with their uniqueness, expertise, and humor. These “fun” photos were often silly, occasionally introspective, and always surprising.
Made up of printed photos of all employees (including the CEO) and displayed at the company’s entrance, this presentation will put their corporate culture front and center. Who wouldn’t want to work for them?